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Getting Back To Work: Branding Makeover With Karen Post

Daytime

Published: November 10, 2011

"Daytime" knows many are hurting in this down economy and many people out there are unemployed and having trouble finding a job. Well we want to help so all this month "Daytime" will be doing segments to help you get back to work.

We are starting out today by helping two women who have been unemployed for a few months now. Your personal brand is what people think about you and expect from you. in today's competitive marketplace having a strong personal brand is more important than ever before.

"Daytime" is joining forces with the branding diva Karen Post who's re-branding the currently unemployed, Martha Hoffman and Blanca Roundtree.

Martha Hoffman is a real estate professional looking for a position in association management. She has been looking for a position for 60 days.

Blanka Roundtree has been looking for a position for 90 days. After a divorce, Blanka needed to get back to work and is looking for career in digital development, design or marketing communications.

Daytime will help get these women back to work by making over their personal brand.

A person creates their Personal Brand by:
- How they look
- How they speak and write
- How they carry themselves (confidence level, hand shake, tone of voice, body language, posture)
- Tools they leverage (Resume, Cover letters, business card, Social media footprint)
- Who they associate with (should have a strong network of contacts/influencers that they can capitalize on)

Steps to improve your personal brand:
- Assessment (who are you?, what are your strengths?, what is unique about you?)
- Goal setting – Have clear, simple and accountable goals
- An action plan
- Work it, with consistency, and intention

Karen and her team are going to work with the two candidates for thirty days.
Today we will start with a visual makeover from:
KENDRA AND COMPANY
403 W Grand Central Ave, Tampa, FL
(813) 251-5766

Karen will then sit down with each one and create a personal brand plan.
Every week, Karen will be coaching them to help them get back to work.

Get information, books, and much more from Karen Post by visiting her website: www.brandingdiva.com

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